How Hutsenpiller Insurance uses Referral Radar to grow personal lines

Industry

Insurance Agency

Challenge

Hutsenpiller Insurance, a small personal lines-focused independent agency, relied heavily on real estate agents and lender referrals to generate new business. However, their approach was inefficient—agents were spending hours networking with realtors who closed very few deals, attending industry events with little return on investment, and dropping off gifts at offices that never called back.

Results

With Referral Radar, Hutsenpiller Insurance eliminated wasted time and built a strong, consistent referral network. Instead of chasing low-volume agents, they used real-time data to target realtors closing 24+ deals a year and loan officers funding 60+ loans annually. Within 90 days, referral volume tripled, and outreach time dropped by 65% thanks to automated tracking and CRM integration. Now, their team reaches out at the perfect time, follows up seamlessly, and enjoys a steady flow of high-quality referrals—all without the guesswork.

Key Product

Referral Radar Plus

www.hutins.com

$2.96m

2025 PL New Business

1,200+

New Households

+47%

YOY Growth

Before Referral Radar, we were spending too much time chasing the wrong referral partners. Now, we know exactly who to target and when to reach out. It’s made our referral process more efficient, more predictable, and more profitable.

CJ Hutsenpiller

President @ Hutsenpiller Insurance

About Hutsenpiller Insurance

Since 1992, Hutsenpiller Insurance has built a reputation for trusted protection and strong relationships in Middle Tennessee. When CJ Hutsenpiller took over, he combined industry expertise with cutting-edge technology, shifting from old-school networking to data-driven strategies that grow partnerships and deliver more value. Today, Hutsenpiller Insurance continues to thrive by offering personalized coverage, expert guidance, and a seamless customer experience.

The Challenge

The Solution

With Referral Radar, Hutsenpiller Insurance, eliminated wasted time and built a strong, consistent referral network. Instead of chasing low-volume agents, they used real-time data to target realtors closing 24+ deals a year and loan officers funding 60+ loans annually. Within 90 days, referral volume tripled, and outreach time dropped by 65% thanks to automated tracking and CRM integration. Now, their team reaches out at the perfect time, follows up seamlessly, and enjoys a steady flow of high-quality referrals—all without the guesswork.

My team loves Referral Radar—it eliminates guesswork and helps us connect with realtors and lenders who actually close deals. It’s a game-changer! -CJ Hutsenpiller

The Results

Since implementing Referral Radar, Hutsenpiller Insurance has streamlined its referral process, cut wasted outreach time, and increased high-quality partnerships. By using real-time data to target top-performing realtors and lenders, the team now focuses on professionals who actively close deals, leading to a stronger, more predictable referral pipeline.

With automated tracking, CRM integration, and timely alerts, Hutsenpiller Insurance connects with the right people at the right time, turning cold outreach into real relationships. The result? More referrals, less effort, and a smarter way to grow the business